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Asset Enhancement

Introduction | Asset Enhancement Projects | Customer Feedback | Master Programme

We value customer opinion amidst our continuing process of Asset Enhancement. To better understand the customers' needs, we have been appointing various professional organisations to conduct independent opinion surveys, which include:

Topic

Organisation

Release Date

Shop-Mix Enhancement	Social Sciences Research Centre, The University of Hong Kong	April 2007
Hau Tak Shopping Centre Asset Enhancement Project	Centre for Social Policy Studies, The Hong Kong Polytechnic University	September 2006
Tsz Wan Shan Shopping Centre Asset Enhancement Project	Centre for Social Policy Studies, The Hong Kong Polytechnic University	July 2006

Customer opinion survey on shop-mix enhancement

Release Date :	9 April 2007
Independent Research Organisation :	Social Sciences Research Centre, The University of Hong Kong
Conducting Period :	14 - 17 March 2007
Venue :	Po Tat, Kai Tin, Choi Ming, Tsz Wan Shan, four shopping centres of The Link in various scales (The new tenants introduced by The Link in these four shopping centres account for over 10% of the respective total internal floor areas)
Methodology :	on-site sampling survey through face-to-face interview conducted on both weekdays and weekends
No. of Respondent :	579

Key findings of the survey :

‧	During the 18 months from September 2005, customer ratings of shopping and dining choices in our centres has increased from 5.8 to 6.8, an increase of about 20%

‧	66% of respondents agree that newly introduced shops can cater for the need of local residents

‧	63% of respondents said prices of goods available from newly introduced tenants are affordable

‧	73% of respondents agree that newly introduced shops can bring more convenience to them

‧	Nearly 90% of respondents support our plan to increase more dinning and shopping choices in our properties

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Customer opinion survey on Hau Tak Shopping Centre
Asset Enhancement project

Release Date :	24 September 2006
Independent Research Organisation :	Centre for Social Policy Studies, The Hong Kong Polytechnic University
Conducting Period :	30 August - 3 September 2006
Venue :	East Wing of Hau Tak Shopping Centre where asset enhancement works had been completed
Methodology :	on-site sampling survey through face-to-face interview conducted at different hours on both weekdays and weekends
No. of Respondent :	834

Key findings of the survey :

‧	Customer overall ratings on Hau Tak Shopping Centre has increased to 4.7 to 7.8, an increase of about 70%

‧	More than 90% of respondents agree that the asset enhancement project is beneficial to nearby residents

‧	Over 80% of respondents believed asset enhancement achieved the following three purposes : 1. brought about greater convenience to nearby residents 2. contributed to the neighbourhood's economic vibrancy 3. beautify the Hang Hau neighbourhood

‧	83% of respondents support the extension of asset enhancement project to other shopping centres of The Link

Download survey report

Customer opinion survey on Tsz Wan Shan Shopping Centre Asset Enhancement project

Release Date :	16 July 2006
Independent Research Organisation :	Centre for Social Policy Studies, The Hong Kong Polytechnic University
Conducting Period :	8 - 11 June 2006
Venue :	Levels 5 and 6 of Tsz Wan Shan Shopping Centre where asset enhancement works had been completed
Methodology :	on-site sampling survey through face-to-face interview conducted at different hours on both weekdays and weekends
No. of Respondent :	838

Key findings of the survey :

‧	Customer overall ratings on Tsz Wan Shan Shopping Centre has increased to 4.4 to 7.2, an increase of over 60%

‧	Respondents increased number of visits by 38% and 40% during weekdays and weekends respectively

‧	Nearly 60% of respondents extended their stay in the SC, by as long as one hour per visit on average

‧	64% of respondents increased the average spending at the SC, by HK$221 per week on average

‧	89% of respondents said prices of goods available from newly introduced tenants are affordable

‧	83% of respondents agree that that the asset enhancement project is beneficial to nearby residents

Download survey report