Festive fund-raising events allow customers to make donations to the needy while enjoying shopping in our retail premises, and at the same time provide our neighbourhood with free entertainment.

We support the WiseGiving scheme launched by The Hong Kong Council of Social Services. By giving priority to charitable organisations listed in the scheme when selecting beneficiaries for fund-raising events, we help promote the message of making wise and informed donation.

Supported by celebrities, charity sales with different themes are organised in our shopping centres to raise funds for the needy.

Fund-raising events of various kinds encourage the shoppers to show their care to the underprivileged.