The Link Together Initiatives
Home > Sustainability > The Link Together Initiatives

The Link Together Initiatives

About The Link Together Initiatives
 
“The Link Together Initiatives” (The Initiatives) was established in January 2013 by The Link REIT (The Link) as its charity and community programme to support eligible charitable organisations in launching relevant service projects that benefit the communities near The Link’s properties. The Initiatives is set up with the objective of advancing sustainable development in the communities that The Link serves and furthering The Link’s vision of serving and improving the lives of the people around us.
 
Every year, The Link contributes an amount up to 0.25% of its net property income of the previous financial year to The Initiatives. Each awarded organisation will be granted a maximum budget of 30% of the total granted funds.
 
The application for 2014/15 funding was closed with around 150 concept papers received. Shortlisted organisations will be invited to submit full proposal​ in April.
 
Timetable and Important Dates
 
Invitation for applications 17 February 2014
Briefing sessions and focus groups 27 February 2014
Deadline for submission of concept paper 21 March 2014
Invitation to selected organisations to submit full proposal​ End April 2014
Deadline for submitting full proposal​ End May 2014
Review of full proposals June 2014
Selection of projects, interviews and announcement of awardees July - August 2014
Launch of sponsored projects​ September 2014
Submission of interim report by sponsored organisations​ March 2015
Submission of final evaluation report by sponsored organisations​
September 2015
 
Upcoming Events
 
Newly launched in 2013, The Initiatives received overwhelming responses from the social service sector, with nearly 150 eligible applications received. After careful consideration by the Link Together Initiatives’ Selection Committee and project consultant WiseGiving Limited (“WiseGiving”), a subsidiary of The Hong Kong Council of Social Service (“HKCSS”), 10 outstanding community projects were selected, with the endorsement of The Link’s Board of Directors.
 
These community projects, which share the total granted funds of HK$10.42 million in financial year 2013/14, are providing services to seniors, children and youth in 14 districts of Hong Kong, with the targeted number of beneficiaries totalling approximately 100,000 people.
 
The below table lists the upcoming community service activities of the sponsored projects (for April 2014):
 
Date​ ​Time ​Venue ​Event ​Organisation ​Contact No.
1 April​ 3.30 - 6pm ​ ​Sau Mau Ping Shopping Centre ​Mobile Playground ​Playright Children's Play Association ​2898 2922
2 April​
3.30 - 6pm ​
Tin Shui Shopping Centre ​ ​Mobile Playground Playright Children's Play Association ​2898 2922​
2 April -
7 May ​
​2 - 3.30pm   ​Choi Hung Community Centre for Senior Citizens (Kingsford Terrance) ​Physiotherapy Exercise Class for Elderly Pain Management   ​Yang Memorial Methodist Social Service ​2711 0333
2 April -
7 May ​
​4 - 5.30pm  ​Choi Hung Community Centre for Senior Citizens (Kingsford Terrance) ​Physiotherapy Exercise Class for Elderly Pain Management  ​Yang Memorial Methodist Social Service ​2711 0333
3 April ​ ​9.30am - 12.30pm  ​Oi Man Plaza Promotion for Elderly ​Pain Management Programme  ​Yang Memorial Methodist Social Service ​2329 6366
4 April ​ ​2 - 3.30pm  ​Choi Hung Community Centre for Senior Citizens (Choi Hung Estate)  ​Comprehensive Pain Relief Exercise Class for the Elderly  ​Yang Memorial Methodist Social Service ​2329 6366
4 April - 23 May  ​ ​3.30 - 5pm  ​Choi Hung Community Centre for Senior Citizens (Choi Hung Estate)  ​Elderly Pain Relief and Fitness Class  ​Yang Memorial Methodist Social Service ​2329 6366
5 April ​ 2 - 5pm ​ ​Sau Mau Ping Shopping Centre ​Mobile Playground Playright Children's Play Association ​2898 2922
7 April - 19 May ​ ​10 - 11.30am  ​Choi Hung Community Centre for Senior Citizens (Kingsford Terrance) ​Workshop on Proper Use of Sports Facilities  ​Yang Memorial Methodist Social Service ​2711 0333
8 April ​ ​2- 5pm  ​Wong Tai Sin Plaza  ​Promotion for Elderly Pain Management Programme  ​Yang Memorial Methodist Social Service ​2329 6366
8 April ​ ​3.30 - 6pm  ​Sau Mau Ping Shopping Centre ​Mobile Playground
​Playright Children's Play Association ​2898 2922
9 April ​ ​3.30 - 6pm  ​Tin Shui Shopping Centre  Mobile Playground
​Playright Children's Play Association ​2898 2922
10 April ​ ​2 - 5pm  Ho Man Tin Plaza ​Promotion for Elderly Pain Management Programme   ​Yang Memorial Methodist Social Service ​2329 6366
10,11 April ​ ​9.30am – 5.30pm  ​Choi Hung Community Centre for Senior Citizens (Choi Hung Estate)  ​Individual Nutrition Consultation  Yang Memorial Methodist Social Service ​2329 6366
10,11 April ​ ​10am - 6pm   ​Leung King Plaza  "Smile Now - Love Forward"– Community Support Programme: Community Activity Day  ​Young Men’s Christian Association  ​2988 1246
12 April  ​ ​2.30 – 6 pm   ​Oi Man Plaza  ​Elderly Fall Prevention Day   ​Hope Worldwide  ​3757 8019
12 April ​ ​10am -1pm  ​Fu Tai Shopping Centre  ​Glaucoma Screening for the Elderly  Hong Kong Society for the Blind   ​3723 8838
12 April ​ ​12nn - 3pm  ​Sau Mau Ping Shopping Centre ​Mobile Playground ​Playright Children's Play Association ​2898 2922
13 April
​12nn - 3pm  ​Tin Shui Shopping Centre  ​Mobile Playground
​Playright Children's Play Association ​2898 2922
15 April ​ ​3.30 - 6pm  ​Sau Mau Ping Shopping Centre ​Mobile Playground ​Playright Children's Play Association ​2898 2922
15 April ​ ​9.30am -11am  ​Oi Man Neighbourhood Elderly Centre ​Insomnia Improvement Workshop  ​Yang Memorial Methodist Social Service ​2715 8677
16 April ​
​3.30 - 6pm  ​Tin Shui Shopping Centre  ​Mobile Playground
​Playright Children's Play Association ​2898 2922
17 April ​ ​9.30 -11am ​Choi Hung Community Centre for Senior Citizens (Choi Hung Estate)  ​Insomnia Improvement Workshop  ​Yang Memorial Methodist Social Service ​2329 6366
19 April ​ ​2 - 5pm  ​Sau Mau Ping Shopping Centre ​Mobile Playground ​Playright Children's Play Association 2898 2922
20 April ​
12nn - 3pm ​ Tin Shui Shopping Centre ​ Mobile Playground
Playright Children's Play Association​ 2898 2922​
22 April ​
​3.30 - 6pm  ​Sau Mau Ping Shopping Centre ​Mobile Playground ​Playright Children's Play Association ​2898 2922
23 April ​
​3.30 - 6 pm  ​Tin Shui Shopping Centre  ​Mobile Playground
​Playright Children's Play Association ​2898 2922
23 April - 28 May  ​ ​9.15 -11.45am  ​Oi Man Neighbourhood Elderly Centre ​Chronic Disease Self Management Course ​Yang Memorial Methodist Social Service ​2715 8677
24 April ​ ​9.30 -10.30 am  ​Choi Hung Community Centre for Senior Citizens (Kingsford Terrance) ​Talk: Diet and Pain Management  Yang Memorial Methodist Social Service ​2711 0333
25,26 April ​ 10am - 6pm ​ Leung King Plaza ​ "Smile Now - Love Forward"– Community Support Programme: Community Activity Day ​ Young Men’s Christian Association  ​2988 1246
26 April  ​ ​12nn - 3pm  ​Sau Mau Ping Shopping Centre ​Mobile Playground
Playright Children's Play Association ​2898 2922
27 April 
​12nn - 3pm  ​Tin Shui Shopping Centre  ​Mobile Playground
​Playright Children's Play Association ​2898 2922
27 April  ​ ​2 - 5pm  ​Chung On Shopping Centre  ​Elderly Fall Prevention Game Booth  ​Hope Worldwide  ​3757 8019
29 April 
​2 - 3pm  Oi Man Neighbourhood Elderly Centre
Talk: How to Reduce Pain through Weight Management ​ Yang Memorial Methodist Social Service ​ 2715 8677
29 April   ​ 3.30 - 6pm ​ Sau Mau Ping Shopping Centre
Mobile Playground
Playright Children's Play Association
2898 2922 ​
30 April   ​
3.30 - 6pm ​ Tin Shui Shopping Centre ​ Mobile Playground​ Playright Children's Play Association 2898 2922​
 
 
 
Case Sharing
 
Sponsored Organisations / Projects Topic Date
Hong Kong Evangelical Church Social Service Limited​ /
Parent-Child Development Plan​
領匯建設社區 父母童心同行 培育幼兒品格 (Chinese Only) 18 Mar 2014
The Hong Kong Society for the Blind /​The Glaucoma No Way & 2013 World Sight Day Programme – Blindness Prevention with Glaucoma Screening​ 社區開展青光眼篩查 領匯助長者防盲
(Chinese Only)
18 Mar 2014
 
 
The 10 Awarded Community Projects in 2013/14

The details of the 10 awarded community projects in 2013/14 are listed as follows:

Organisation Project Name​ Project Description / No. of beneficiaries​ Districts Served​
Services for the Elderly​ ​ ​ ​
Yang Memorial Methodist Social Service​ Pain Management Project for the Elderly​ Improve elders’ ability and confidence in handling pain through sports, medication, nutrition and emotional management.
No. of beneficiaries: 1,000​
Kowloon City
Wong Tai Sin​
The Hong Kong Society for the Blind​ The Glaucoma No Way & 2013 World Sight Day Programme – Blindness Prevention with Glaucoma Screening​ Enhance awareness and prevention of glaucoma through glaucoma screenings.
No. of beneficiaries: 3,000​
Kwai Tsing
Sai Kung (Tseung Kwan O)
Shatin
Sham Shui Po
Tuen Mun​
HOPE Worldwide​ Community Health Aging for Seniors Programme​ Promote fall prevention messages and provide fall-risk assessments to the elderly. Volunteers will also assist the elderly in fulfilling their wishes.
No. of beneficiaries: 1,000​
Kwun Tong
Sham Shui Po
Wong Tai Sin​
Services for Children & Families​ ​ ​ ​
Playright Children’s Play Association​ Mobile Playborhood Project​ Provide play facilities and activities using regular household items. By setting up mobile playgrounds with the Playborhood Truck, parents and kids can play together to inspire children’s creativity and improve parent-child relationships
No. of beneficiaries: 19,200​
Kwun Tong
Yuen Long​
Hong Kong Evangelical Church Social Service Limited​ Parent-Child Development Plan​ Establish toy library and playroom resource centre to improve parent-child relationships and the social skills of young children
No. of beneficiaries: 750 families​
North​
Young Men’s Christian Association​ 「Smile Now - Love Forward」– Community Support Programme​ Through the distribution of food, toys and set up of the Family Bank by the mini-van, YMCA would like to encourage members of low-income families to be more involved in the community.
No. of beneficiaries: 15,000​
Island (Tung Chung)
Kwun Tong
Sham Shui Po
Tuen Mun
Wong Tai Sin
Yuen Long​
Yang Memorial Methodist Social Service​ Be With You​ Select students with high anxiety through questionnaires. Use an art therapy group, lectures and a parenting workshop to teach these students how to deal with stress positively and enhance positive psychology in the community.
No. of beneficiaries: 1,800 (Direct) / 7,800 (Indirect)​
Kwai Tsing
Shatin
Tai Po
Tuen Mun
Yuen Long​
Services for Youth​ ​ ​ ​
Hong Kong Young Women’s Christian Association​ Career Development for Youth​ Provide career planning and internship opportunities for students in Sham Shui Po and Yuen Long districts.
No. of beneficiaries: 1,700​
Sham Shui Po
Yuen Long​
North
Tuen Mun
Hong Kong Federation of Handicapped Youth​ Love Passion​ Train a group of handicapped youths to become “life warriors” and share their experiences with students, building resilience among at-risk youths.
No. of beneficiaries: 120 (Direct) / 1,380 (Indirect)​
Eastern
Wan Chai
Kwun Tong
Wong Tai Sin
Tai Po​
Youth Outreach​ School of Hip Hop​ Improve young people's self-esteem and self-image through hip pop and outreach, and reduce gang influence in the community.
No. of beneficiaries: 20,000​
North
Tuen Mun
Yuen Long​
 
 
Service Focus Areas, Types of Funding and Selection Criteria

Service Focus Areas
 
The Link Together Initiatives supports:
• The well-being of the elderly
• Education, training and development of children and youth
 
Types of Funding
The Link Together Initiatives will introduce two funding categories this year:
1. Service Fund which fills service gaps by sponsoring distinctive community projects with unique service concepts
2. Innovation Fund which encourages charitable organisations / social enterprises to implement innovative social service projects. Potential applications include seed funding of social enterprises, development of new service models, or introduction of social service models that have been successfully implemented overseas. The maximum amount requested per project is HK$500,000, and the total amount of support offered by the Innovation Fund shall constitute no more than 10% of the total funds.
 
Any community service project proposal can only be submitted either to the Service Fund or to the Innovation Fund, but not to both simultaneously.
 
Eligibility

Applicants:
​• Must be non-profit making organisations which are registered under Section 88 of the Inland Revenue Ordinance (Cap 112)
​• Must operate in Hong Kong providing charitable services to residents living in communities adjacent to the properties of The Link
•​ Must not be a Connected Person (as defined in the Hong Kong Code on Real Estate Investment Trusts) of The Link​
•​ Must not propose projects that have the sole or dominant purpose of promoting a particular political event/ campaign or a specific religious event
•​ Shall not receive more than 30% of the total granted funds available in any given year (e.g. in 2013/14, the total granted funds were approximately HK$10.42 million, meaning that the maximum amount available to a single applicant was approximately HK$3 million)​
•​ Must start their projects in September 2014; the funding will allow implementation of the project for one year only (a new application may be lodged in 2015 to extend funding for the same project)​
•​ For Innovation Fund only: ​
​• 
Applications from social enterprises are welcome, as long as the social enterprise is a subsidiary of an existing charitable organisation registered under Section 88 of the Inland Revenue Ordinance (Cap112) and the application is lodged in the name of the charitable organisation.​
​•  Proposed community projects must not have received funding from the government or any other funding organisation. ​
​•  Proposed community projects can be newly introduced in Hong Kong. The maximum funding for each project is HK$500,000. ​
 
Selection Criteria
 
For the Service Fund, proposed community projects will be evaluated on the:
 
 ability to address a social need that is urgently felt by the population
 ability to fill service gaps underserved or unmet by the government or other funding bodies
 long-term need of the population being served
 long-term sustainability of the community project
 track record of the applicant in providing the proposed or similar service
 potential to leverage the properties, tenant network and employee volunteers of The Link
 methods used to evaluate the success of the project
 use of funds in an appropriate and cost-effective manner 

For the Innovation Fund, proposed community projects will be evaluated on the:

 creativity and uniqueness of the project
 feasibility of the project
 potential to be scaled up across the wider Hong Kong community
 potential to leverage the properties, tenant network and employee volunteers of The Link
 methods used to evaluate the success of the project
 use of funds in an appropriate and cost-effective manner  
 
Please note:
• Proposals seeking funding for operating costs of the applicant, conferences, annual meetings, endowments, advertising campaigns and fundraising projects will not be considered
• Proposals that include requests for project-related administrative costs will only be considered if the administrative costs account for no more than 10% of the funding  requested
 
Application Method
 
Application was closed at 11:59pm, 21 March 2014 (Friday)
 
Consultant

The Link has appointed HKCSS WiseGiving Limited (“WiseGiving”), a subsidiary of The Hong Kong Council of Social Service (“HKCSS”), as the project consultant of The Link Together Initiatives. WiseGiving will assist in defining the scope of the funding scheme, screening applications, conducting due diligence, and identifying and recommending the most appropriate organisations to serve the communities together.  
 
For more details of The Initiatives, please read the Plan Rules.
 
FAQs
​1. What is the maximum amount of funding each applicant can receive?

 ​
A successful applicant can receive funding up to 30% of the total granted funds in any given year. For example, in financial year 2013/14, The Link Together Initiatives’ total granted funds were approximately HK$10.42 million, meaning that an applicant could receive up to approximately HK$3 million for the year.
​•​ Individual Innovation Fund projects can receive no more than HK$500,000.​
 
2. What sorts of projects are eligible?
​•
 
 
Any project whose service focus areas include (1) promoting the well-being of the elderly and/or (2) supporting education, training and development of children and youth in communities near The Link’s properties will be considered. For details, please refer to the Service Focus Areas and Selection Criteria sections of this page.
 
3. What sorts of projects are NOT eligible?
​•
 
 
 
 
 
Projects that will not be considered include those that involve any commercial content or promotion of products; directly or indirectly promote the use of alcohol, tobacco, munitions of war, weapons, pornography, gambling, violence, or narcotics; discriminate against age, race, gender, sexual orientation, marital status, disability, profession, ethics, or religion; defame, slander, disparage, disdain, or insinuate any commodity, service, person, or organisation; are offensive or in poor taste; involve political advocacy; involve any illegal activity; or infringe upon the copyright, rights, or privacy of others.
 
4. How many project proposals can be submitted by each applicant?
​•
 
 
​There is no limit on the total number of proposals submitted by each applicant. However, no single project or series of projects proposed by a single applicant shall receive funding in excess of 30% of the total granted funds in the same financial year.
  
5. When will the results be announced?
​•
 
​Selected applicants will be asked to submit a full and detailed proposal by the end of April 2014. For details, please refer to the Timetable and Important Dates section of this page.
  
6. When will funds be released?
​•
 
 

 
Funds will be released in three instalments. The first instalment (50% of the grant) will be released around September 2014 upon the signing of the grant agreement with The Link and prior to the commencement of the project. The second instalment (30% of the grant) will be released around mid-April 2015, after the submission of the interim report.  The remaining instalment (20% of the grant) will be released after submission of the final report by the sponsored organisation.
 
7. Should a project apply both to the Service Fund and the Innovation Fund?
​•
It is up to the applicant to decide whether the Service Fund or the Innovation Fund would be more suitable to the project.  A project can only apply to either the Service Fund or the Innovation Fund but not both. The eligibility and selection criteria for each fund are different.  Please refer to the Eligibility and Selection Criteria sections of this page.
 
8. What are the obligations of successful applicants?
​•
 
 
To ensure all funds are used properly, successful applicants are required to provide The Link at least two regular updates – one interim report in the middle of the sponsorship period and one final evaluation report within one month after completion of the project.
​• In case the project is terminated, any funds left unused should be returned to The Link.

Successful applicants are not allowed to change the objective or work plan of the approved project without prior approval of The Link.​
•​ Successful applicants must allow The Link to inspect all documents and records relating to the approved project.​
•​ The Link must be acknowledged as a sponsor of the approved project in all publicity materials.​
 
9. How do I know if my online application has been received?
​•
Applicants whose applications have been successfully submitted will receive a notification email.
 
10. Can the application and concept paper of the project be amended or retracted after submission?
​•
 
.No. Once the application and the concept paper of the project have been submitted, the submission is final unless amendments are specifically requested by The Link.
 
11.  Can the application be submitted by mail or fax?
​•
No.  Applications are only accepted through the online application platform.
 
12. What are the system requirements for the online application platform?
​•
 
For the best viewing, we suggest using the latest versions of Internet Explorer, Firefox, Safari or Chrome for Windows or Mac OS.
 
13. What if there is a conflict or inconsistency between the English and Chinese versions of this FAQ and Terms & Conditions?
​•
 
 
It is up to the applicant to decide whether the Service Fund or the Innovation Fund would be more suitable to the project.  A project can only apply to either the Service .n the event of any conflict or inconsistency between the English version and the Chinese version of this FAQ or the Terms & Conditions, the English version shall prevail.
 
14. What should I do if I have other enquiries not addressed by these FAQs?
​•
 
 
 
 
Related Press Releases
 

19 Feb 2014
 
20 Oct 2013
The Link Together Initiatives
10 Community Projects have Commenced
The Link's Staff Sponsors Work Together with Non-profit Organisations to Make the Greatest Contribution to the Community

15 Aug 2013
 

 
Download
 
For more details of the Initiatives, please read the Plan Rules.​
 
 
Download Leaflet

 

The logo of The Link Together Initiatives
Concept of The Link Together Initiatives and its Logo
 
The meaning of the name “The Link Together Initiatives”:
• The Link is dedicated to spreading our care by strengthening our support to the community
• The Link and the communities we serve are tied ever closer together
 
Design concept of the logo:
• The five figures holding hands to form a star embody a symbol of hope that echoes the programme’s mission of delivering love, care and hope through different projects to improve the quality of life of residents in the communities in which The Link operates.

 

 

 
 
 

 

 

Contact Us

 

For further enquiries, please email linktogetherinitiatives@thelinkreit.com