The Link Together Initiatives
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The Link Together Initiatives

 About The Link Together Initiatives
“The Link Together Initiatives” (The Initiatives) was established in January 2013 by The Link REIT (The Link) as its charity and community programme to support eligible charitable organisations in launching relevant service projects that benefit the communities near The Link’s properties. The Initiatives is set up with the objective of advancing sustainable development in the communities that The Link serves and furthering The Link’s vision of serving and improving the lives of the people around us. 
Every year, The Link contributes an amount up to 0.25% of its net property income of the previous financial year to The Initiatives. Each awarded organisation will be granted a maximum budget of 30% of the total granted funds.
For the 2014/15 funding cycle, after careful consideration, The Initiatives’ Selection Committee and the Board of The Link selected nine community projects from nearly 150 eligible applications, with The Link donating nearly HK$7.5 million to support the organisations to serve communities in need.
Awarded Projects in 2014/15

The details of the nine awarded projects in 2014/15 are:
Organisation Project Name ​Project Description/ No. of Beneficiaries ​Districts Served
Services for the Elderly​ ​ ​ ​ ​
1 ​HOPE Worldwide ​Community Healthy Ageing for Seniors Programme

​Provide a fall-risk assessment to the elderly in The Link’s shopping centres, arrange occupational therapists to follow up with those most at risk, accompany the elderly outside their own communities and provide fall prevention education to the public.


No. of beneficiaries: 1,600

​Tuen Mun, Yuen Long, Kwai Chung, Kwun Tong or Shatin
​2 ​The Free Methodist Church of Hong Kong ​Goodbye Depression - The Mental Health Project for the Elderly

​Provide screening and referral services and raise public concern over the problem of elderly depression.

No. of beneficiaries: 3,000

​Kwun Tong and Wong Tai Sin
Services for Children and Families​ ​ ​ ​ ​
​3 ​Playright Children's Play Association ​Mobile Playborhood Project

​Provide a favourable playground for children to play within their neighbourhoods through setting up mobile playgrounds.

No. of beneficiaries: 10,430

​Sau Mau Ping and Tin Shui Wai
​4 ​HOPE Worldwide ​Good Character Family Community Programme

​Cultivate children’s character and improve parent-child relationships by adopting Character Counts!, a systematic method of character education introduced from America.

No. of beneficiaries: 1,000 

​Sham Shui Po and Yuen Long
​5 ​Benji’s Centre ​Speak with Care at The Link

​Provide parents with training courses on how to train their children who have speech and language impairments. Public education will also be offered.

No. of beneficiaries: 510

​15 districts
Services for the Youth
​6 ​Youth Outreach 
​Heat Up the Street!

​Provide outreach service to help young night drifters through street dance and other popular activities, enabling them to cultivate their skills and develop self-confidence. Road shows, performances and competitions will also be organised.

No. of beneficiaries: 11,200

​Tuen Mun, Yuen Long and Tin Shui Wai
​7 Chinese YMCA of Hong Kong  
​​Music in Community Caring Project

​Recruit street performers and organise different activities for participants to reflect on poverty. They will then bring love to the underprivileged through music.

No. of beneficiaries: 8,800

​Lam Tin, Kwun Tong and Wong Tai Sin
Services for Social Inclusion
​8 ​Hong Kong Guide Dogs Association  ​Love Leads the Way - Care and Training of Eight Puppies and Public Education Programme

​Eight puppies will be introduced and trained in Hong Kong. Education programmes will also be held to raise public awareness of the visually impaired and guide dogs.

No. of beneficiaries: 4,000

​Tseung Kwan O, Kwai Tsing, North District, Shatin, Tuen Mun, Wong Tai Sin, Kowloon City, Kwun Tong and Eastern District
​9 ​World Green Organisation ​Linking Food with Love – From the Golden Age to the Greens’ Surplus Food Recycling Project

​Promote food waste reduction to tenants, the elderly and youth through food recycling, green workshops and activities.

No. of beneficiaries: 4,710

​Tai Wo Hau and Kwai Chung (*TBC)
Awarded Projects in 2013/14

Information on the ten projects awarded in 2013/14 is listed below.
Organisation Project Name​ Project Description / No. of beneficiaries​
Services for the Elderly​ ​ ​ ​
​The Hong Kong Society for the Blind​ ​The Glaucoma No Way & 2013 World Sight Day Programme – Blindness Prevention with Glaucoma Screening​ ​Enhance awareness and prevention of glaucoma through glaucoma screenings.

No. of beneficiaries: 3,000​
​The Glaucoma No Way & 2013 World Sight Day Programme – Blindness Prevention with Glaucoma Screening​
Yang Memorial Methodist Social Service​ Pain Management Project for the Elderly​

Improve elders’ ability and confidence in handling pain through sports, medication, nutrition and emotional management.

No. of beneficiaries: 1,000​

Pain Management Project for the Elderly​
HOPE Worldwide​ Community Health Aging for Seniors Programme​

Promote fall prevention messages and provide fall-risk assessments to the elderly. Volunteers will also assist the elderly in fulfilling their wishes.

No. of beneficiaries: 1,000​

​ Community Health Aging for Seniors Programme​
Services for Children & Families​ ​ ​ ​
Playright Children’s Play Association​ Mobile Playborhood Project​

Provide play facilities and activities using regular household items. By setting up mobile playgrounds with the Playborhood Truck, parents and kids can play together to inspire children’s creativity and improve parent-child relationships

No. of beneficiaries: 19,200​

Mobile Playborhood Project​
Hong Kong Evangelical Church Social Service Limited​ Parent-Child Development Plan​

Establish toy library and playroom resource centre to improve parent-child relationships and the social skills of young children.

No. of beneficiaries: 750

Parent-Child Development Plan​
​Yang Memorial Methodist Social Service​ ​Be With You​

​Select students with high anxiety through questionnaires. Use art therapy group, lectures and parenting workshop to teach these students how to deal with stress positively.

No. of beneficiaries: 1,800 (direct); 7,800 (indirect)

Be With You​
Young Men’s Christian Association​ “Smile Now - Love Forward” – Community Support Programme​

Through distribution of food and toys by the sponsored mini-van as well as the Family Bank, low-income families are encouraged to be more involved in the community.

No. of beneficiaries: 15,000

“Smile Now - Love Forward” – Community Support Programme​
Services for Youth​ ​ ​ ​
​Youth Outreach​ ​School of Hip Hop​

​Improve young people’s self-esteem and self-image through hip hop and outreach, and reduce gang influence in the community.

No. of beneficiaries: 20,000

School of Hip Hop​
​Hong Kong Federation of Handicapped Youth​ ​Love Passion​

​Train a group of handicapped youths to become “life warriors” and share their experience with at-risk youths.

No. of beneficiaries: 120 (direct); 1,380 (indirect)

Love Passion​
Hong Kong Young Women’s Christian Association​ Career Development for Youth​

Provide career planning and internship opportunities for students.

No. of beneficiaries: 1,700

Career Development for Youth​
Service Focus Areas
The Link Together Initiatives supports:
• Well-being of the Elderly
• Education, training and development of Children and the Youth
• Social Inclusion
Types of Funding / Selection Criteria
Types of Funding
The Link Together Initiatives will introduce two funding categories this year:

1. Service Fund which fills service gaps by sponsoring distinctive community projects with unique service concepts.

2. Innovation Fund which encourages charitable organisations / social enterprises to implement innovative social service projects. Potential applications include seed funding of social enterprises, development of new service models, or introduction of social service models that have been successfully implemented overseas. The maximum amount requested per project is HK$500,000, and the total amount of support offered by the Innovation Fund shall constitute no more than 10% of the total funds.
Any community service project proposal can only be submitted either to the Service Fund or to the Innovation Fund, but not to both simultaneously. 
Eligibility Applicants:

​•​ ​Must be non-profit making organisations which are registered under Section 88 of the Inland Revenue Ordinance (Cap 112).
​​• ​Must operate in Hong Kong providing charitable services to residents living in communities adjacent to the properties of The Link.
​•​ ​Must not be a Connected Person (as defined in the Hong Kong Code on Real Estate Investment Trusts) of The Link.
​​• ​Must not propose projects that have the sole or dominant purpose of promoting a particular political event/ campaign or a specific religious event.
​​• ​Shall not receive more than 30% of the total granted funds available in any given year.
​​• ​Must start their projects in September 2014 (or a date to be mutually agreed upon); the funding will allow implementation of the project for one year only (a new application may be lodged in 2015 to extend funding for the same project).

​For Innovation Fund only:

​​• ​Applications from social enterprises are welcome, as long as the social enterprise is a subsidiary of an existing charitable organisation registered under Section 88 of the Inland Revenue Ordinance (Cap112) and the application is lodged in the name of the charitable organisation.
​• ​​Proposed community projects must not have received funding from the government or any other funding organisation.
​• ​​Proposed community projects can be newly introduced in Hong Kong. The maximum funding for each project is HK$500,000.


Selection Criteria
For the Service Fund, proposed community projects will be evaluated on the:
 ability to address a social need that is urgently felt by the population 
 long-term need of the population being served
 long-term sustainability of the community project
 track record of the applicant in providing the proposed or similar service
 potential to leverage the properties, tenant network and employee volunteers of The Link
 methods used to evaluate the success of the project
 use of funds in an appropriate and cost-effective manner

For the Innovation Fund, proposed community projects will be evaluated on the:

 creativity and uniqueness of the project 
 feasibility of the project
 potential to be scaled up across the wider Hong Kong community
 potential to leverage the properties, tenant network and employee volunteers of The Link
 methods used to evaluate the success of the project
 use of funds in an appropriate and cost-effective manner 
Please note:

• Proposals seeking funding for operating costs of the applicant, conferences, annual meetings, endowments, advertising
  campaigns and fundraising projects will not be considered
• Proposals that include requests for project-related administrative costs will only be considered if the administrative costs
  account for no more than 10% of the funding requested

The Link has appointed HKCSS WiseGiving Limited (“WiseGiving”), a subsidiary of The Hong Kong Council of Social Service (“HKCSS”), as the project consultant of The Link Together Initiatives. WiseGiving will assist in defining the scope of the funding scheme, screening applications, conducting due diligence, and identifying and recommending the most appropriate organisations to serve the communities together.
For more details of The Initiatives, please read the Plan Rules.
Press Releases
17 Nov 2014

19 Feb 2014
20 Oct 2013
The Link Together Initiatives
10 Community Projects have Commenced
The Link's Staff Sponsors Work Together with Non-profit Organisations to Make the Greatest Contribution to the Community

15 Aug 2013
Contact Us 


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