The Link Together Initiatives
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The Link Together Initiatives

 About The Link Together Initiatives
‘The Link Together Initiatives’ (The Initiatives) was established in January 2013 by The Link REIT (The Link) as its charity and community programme to support eligible charitable organisations in launching relevant service projects that benefit the communities near The Link’s properties. The Initiatives was set up with the objective of advancing sustainable development in the communities served by The Link and to further The Link’s vision of improving the lives of the people around us.
Every year, The Link contributes an amount up to 0.25% of its net property income from the previous financial year to The Initiatives. The maximum that can be awarded to any one organisation is 30% of the total funds granted.
After careful consideration, for the 2014/15 funding cycle, The Initiatives’ Selection Committee and the Board of The Link chose nine community projects out of nearly 150 eligible applications, with The Link donating nearly HK$7.5 million to support the organisations serving communities in need.
Service Focus Areas
The Link Together Initiatives supports:
• Well-being of the Elderly
• Education, training and development of Children and the Youth
Application for The Link Together Initiatives 2015/16  
Please click here to apply online. The application deadline is by noon, 27 April 2015.
Types of Funding / Selection Criteria
Types of Funding
The Link Together Initiatives has introduced three funding categories this year:

1. The Service Fund fills service gaps in society by sponsoring distinctive community projects with unique service concepts. The maximum that can be awarded to any one organisation is 30% of the total funds granted.

2. The Neighbourhood Project Fund supports charitable organisations to implement projects that improve and enhance the neighbourhood living environment. The maximum funding per project is HK$100,000.

3. The LINK Scholarship : The details and application procedure for the LINK Scholarship will be announced separately in September 2015.
Any community service project proposal can only be submitted either to the Service Fund or to the Neighbourhood Project Fund, but not to both simultaneously.
Eligibility Applicants:
The basic eligibility of applicants for the Service Fund and the Neighbourhood Project Fund includes:

• Must be charitable organisations that are registered under Section 88 of the Inland Revenue Ordinance (Cap 112).
• Must operate in Hong Kong providing charitable services to residents living in communities adjacent to the properties of The Link.
• Board or Executive Committee members of the applicant organisation must not be a Connected Person (as defined in the Hong Kong Code on Real Estate Investment Trusts) of The Link.
• Must not propose projects that have the sole or dominant purpose of promoting a particular political event/campaign or a specific religious event.
For the Service Fund only:
• Must start their projects in October 2015 (or a date to be mutually agreed upon); the funding will allow implementation of the project for one year only (a new application may be lodged in 2016 to extend funding for the same project).
For the Neighbourhood Project Fund only:
• Priority will be given to projects that have not received funding from the government or any other funding organisation.
• Activities should be completed within a 6-month period before August 2016.
Selection Criteria
For the Service Fund, proposed projects will be evaluated on the:

 Ability to address a social need with innovative solutions.
Long-term need of the population being served.
Long-term sustainability of the community project.
Track record of the applicant in providing the proposed or similar service.
Potential to leverage the properties, tenant network and employee volunteers of The Link.
 Methods used to evaluate the success of the project, such as using social return on investment to evaluate and quantify the     value.
Use of funds in an appropriate and cost-effective manner.

For the Neighbourhood Project Fund, proposed community projects will be evaluated on the:

Ability to address to specific needs in the community.
Priority given to the building of local heritage and local contributions.
Potential to leverage the properties, tenant network and employee volunteers of The Link.
Use of funds in an appropriate and cost-effective manner.
Please note:

• Proposals seeking funding for the operating costs of the applicant, conferences, annual meetings, endowments, advertising campaigns and fundraising projects will not be considered.
• Proposals that include requests for project-related administrative costs will only be considered if the administrative costs
account for no more than 10% of the funding requested.
Application Procedure
Interested and eligible organisations must complete and submit the online application, together with a proposal signed by the chief executive (or equivalent) of the organisation, on or before 12 noon on Monday 27 April 2015. Late applications will not be considered.

For the Service Fund only:
• Proposal should be no more than 10 A4 pages, excluding budget and appendices.

• The proposal shall include:
   1. Programme title
   2. Objectives
   3. Programme description
   4. Type and number of beneficiaries
   5. Districts / areas served
   6. Implementation schedule
   7. Anticipated impact
   8. Outcome measurement indicators and evaluation method
   9. Sustainability plan

• The budget shall provide:
   1. Amount requested
   2. Any other funding source(s)

• Possible items in the appendices:
   1. Document proof of charitable status
   2. Vision and mission 
   3. Nature and scope of services
   4. Year of establishment
   5. List of Board members
   6. Management structure
   7. Contact details of person in charge of project
   8. Relevant experience in providing the proposed services
For the Neighbourhood Project Fund only:

• Proposal should be three to five A4 pages, excluding budget and appendices.

• The proposal shall include:
   1. Project title
   2. Project summary
   3. Type and number of beneficiaries
   4. Service district
   5. Community partners (if any)
   6. Activities plan
   7. Implementation schedule
   8. Estimated output

• The budget shall provide:
   1. Amount requested
   2. Any other funding source(s)
• Possible items in the appendices:
   1. Document proof of charitable status
   2. Vision and mission 
   3. Nature and scope of services
   4. Year of establishment
   5. List of Board members
   6. Management structure
   7. Contact details of person in charge of project
   8. Relevant experience in providing the proposed services

Briefing Section
A briefing session will be jointly organised by The Link and HKCSS WiseGiving Limited at 2:30 pm on Wednesday 1 April 2015 at the Auditorium, 1/F Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, Hong Kong, to introduce the eligibility details and selection criteria of The Link Together Initiatives. Interested organisations should fill in and return the reply slip on or before Monday, 30 March 2015 by email to Confirmation emails will be sent after the enrolment deadline to all participants who have successfully registered.

Timetable and Important Dates
Service Fund and Neighbourhood Project Fund
Invitation for applications
27 March 2015
Briefing session 1 April 2015
Deadline for submission 12 noon, 27 April 2015
Review, selection and interview May–July 2015
Announcement and launch of service October–November 2015
Submission of interim report (for the Service Fund) March 2016
Submission of final evaluation report (for the Service Fund ) September 2016
​Submission of final evaluation report (for the Neighbourhood Project Fund) ​Within 1 month after project end
The Link has appointed HKCSS WiseGiving Limited (WiseGiving), a subsidiary of The Hong Kong Council of Social Service (HKCSS), as project consultant and partner to The Link Together Initiatives. WiseGiving will assist in defining the scope of the funding scheme, screening applications, conducting due diligence and identifying and recommending the most appropriate organisations.
For more details of The Initiatives, please read the Plan Rules.
(Please click the image to download the leaflet for The Link Together Initiatives 2015/16.)
Leaflet for The Link Together Initiatives 2015/16

Awarded Projects in 2014/15

Information on the nine projects awarded grants in 2014/15 is listed below.
Organisation Project Name ​Project Description/ No. of Beneficiaries ​Districts Served
Services for the Elderly​ ​ ​ ​ ​
1 ​HOPE worldwide ​Community Healthy Ageing for Seniors Programme

​Provide fall-risk assessments for the elderly in The Link’s shopping centres, arrange occupational therapists to follow up with those most at risk, accompany the elderly outside their own communities and provide fall prevention education to the public.


No. of beneficiaries: 1,600

​Tuen Mun, Yuen Long, Kwai Chung, Kwun Tong, Eastern, Tseung Kwan O, North, Southern
​2 ​The Free Methodist Church of Hong Kong ​Goodbye Depression - The Mental Health Project for the Elderly

​Provide screening and referral services and raise public awareness of the issue of depression in the elderly.

No. of beneficiaries: 3,000

​Kwun Tong and Wong Tai Sin
Services for Children and Families​ ​ ​ ​ ​
​3 ​Playright Children's Play Association ​Mobile Playborhood Project

​Provide safe and fun playgrounds so that children can play in their own neighbourhoods, through setting up mobile playgrounds.

No. of beneficiaries: 10,430

​Sau Mau Ping and Tin Shui Wai
​4 ​HOPE worldwide ​Good Character Family Community Programme

​Cultivate children’s character and improve parent–child relationships by adopting ‘Character Counts!’, a systematic method of character education developed in America.

No. of beneficiaries: 1,000

​Sham Shui Po and Tin Shui Wai
​5 ​Benji’s Centre ​Speak with Care at The Link

Provide parents with training courses on how best to assist their children with speech and language impairments. Public education will also be offered.

No. of beneficiaries: 510
​Wong Tai Sin, Eastern, Tseung Kwan O, Southern, Kwun Tong
Services for Youth
​6 ​Youth Outreach 
​Heat Up the Street!

​Provide outreach service to help young night drifters by offering street dance and other popular activities, enabling them to cultivate their skills and develop self-confidence. Road shows, performances and competitions will also be organised.

No. of beneficiaries: 11,200

​Tuen Mun, Yuen Long and Tin Shui Wai
​7 Chinese YMCA of Hong Kong  
​​Music in Community Caring Project

​Recruit street performers as volunteers, organise different activities for participants to think about poverty and bring love to the underprivileged through music.

No. of beneficiaries: 8,800

​Lam Tin, Kwun Tong and Wong Tai Sin
Services for Social Inclusion
​8 ​Hong Kong Guide Dogs Association  ​Love Leads the Way - Care and Training of Eight Puppies and Public Education Programme

​Eight puppies will be introduced and trained in Hong Kong. Education programmes will also be held to raise public awareness of guide dogs and the issues faced by the visually impaired.

No. of beneficiaries: 4,000

​Tseung Kwan O, Kwai Tsing, North District, Shatin, Tuen Mun, Wong Tai Sin, Kowloon City, Kwun Tong and Eastern
​9 ​World Green Organisation ​Linking Food with Love – From the Golden Age to the Greens’ Surplus Food Recycling Project

​Promote the concept of food-waste reduction to tenants, the elderly and youth through food recycling, green workshops and various activities.

No. of beneficiaries: 4,710

Kwai Chung, Tuen Mun
Awarded Projects in 2013/14

Information on the ten projects awarded in 2013/14 is listed below.
Organisation Project Name​ Project Description / No. of beneficiaries​
Services for the Elderly​ ​ ​ ​
​The Hong Kong Society for the Blind​ ​The Glaucoma No Way & 2013 World Sight Day Programme – Blindness Prevention with Glaucoma Screening​ ​Enhance awareness and prevention of glaucoma through glaucoma screenings.

No. of beneficiaries: 3,000​
​The Glaucoma No Way & 2013 World Sight Day Programme – Blindness Prevention with Glaucoma Screening​
Yang Memorial Methodist Social Service​ Pain Management Project for the Elderly​

Improve elders’ ability and confidence in handling pain through sports, medication, nutrition and emotional management.

No. of beneficiaries: 1,000​

Pain Management Project for the Elderly​
HOPE worldwide Community Health Ageing for Seniors Programme​

Promote fall prevention awareness and provide fall –risk assessments for the elderly. Volunteers also assist the elderly in fulfilling their wishes.

No. of beneficiaries: 1,000

​ Community Health Aging for Seniors Programme​
Services for Children & Families​ ​ ​ ​
Playright Children’s Play Association​ Mobile Playborhood Project

Provide play facilities and activities using regular household items. By setting up mobile playgrounds with the Playborhood Truck, parents and kids can play together to inspire children’s creativity and improve parent–child relationships.

No. of beneficiaries: 19,200

Mobile Playborhood Project​
Hong Kong Evangelical Church Social Service Limited​ Parent–Child Development Plan​

Establish a toy library and playroom resource centre to improve parent–child relationships and the social skills of young children.

No. of beneficiaries: 750

Parent-Child Development Plan​
​Yang Memorial Methodist Social Service​ ​Be With You​

​Identify students with high anxiety through the use of questionnaires. Use art therapy, lectures and  workshops with parents to teach these students how to deal positively with stress.

No. of beneficiaries: 1,800 (direct); 7,800 (indirect)

Be With You​
Young Men’s Christian Association 'Smile Now - Love Forward' – Community Support Programme​

Through the distribution of food and toys by the sponsored mini-van as well as the Family Bank, low-income families are encouraged to be more involved in the community.

No. of beneficiaries: 15,000

“Smile Now - Love Forward” – Community Support Programme​
Services for Youth​ ​ ​ ​
​Youth Outreach​ ​School of Hip Hop​

​Improve young people’s self-esteem and self-image through hip-hop dance and outreach programmes; reduce gang influence in the community.

No. of beneficiaries: 20,000

School of Hip Hop​
​Hong Kong Federation of Handicapped Youth​ ​Love Passion​

​Train a group of handicapped youths to become 'life warriors' and share their experience with at-risk youths.

No. of beneficiaries: 120 (direct); 1,380 (indirect)

Love Passion​
Hong Kong Young Women’s Christian Association​ Career Development for Youth​

Provide career planning and internship opportunities for students.

No. of beneficiaries: 1,700

Career Development for Youth​
Press Releases
17 Nov 2014

19 Feb 2014
20 Oct 2013
The Link Together Initiatives
10 Community Projects have Commenced
The Link's Staff Sponsors Work Together with Non-profit Organisations to Make the Greatest Contribution to the Community

15 Aug 2013
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