The Link REIT is the largest REIT in Asia by market capitalisation and the largest owner of retail floor area in Hong Kong. To manage such a sizeable and visible portfolio, we have established more consistent brand management disciplines across the organisation via a holistic control of all communications.
The Link REIT strives to be a trusted and global leader in responsible property investment and management. With our portfolio’s retail facilities located on the doorstop of over 40% of Hong Kong’s households, we manage our brand by “Thinking globally and acting locally”.
In September 2012, we became the first Hong Kong REIT to participate in the UN Global Compact, a global initiative identifying a set of core business values in the areas of human rights, labour practices, the environment and anti-corruption. As a signatory of this initiative, The Link REIT pledges to support and advance these values in our day-to-day operations.
The Link REIT is also the first Asian REIT to be a signatory of the United Nations Environment Programme, Finance Initiative. In this capacity, the Manager will actively participate in the UNEP FI’s Property Working Group and act as a global leader in encouraging property investment and management practices that achieve the best possible environmental, social and financial results.
Locally, The Link REIT is a member of several key organisations including the Business Environment Council, Hong Kong General Chamber of Commerce and The Hong Kong Green Building Council. Through these channels we work closely with industry peer, government and welfare organisations to contribute to local communities and advance the sustainability agenda.
In recognition of our efforts The Link REIT was awarded the Bronze Award of the Hong Kong Management Association Quality Award in July 2012 and the Sustainability Excellence Award of the Hong Kong Corporate Governance Excellence Awards in December 2012.
The Link REIT will develop distinct strategies including differentiated branding, marketing, leasing and property management strategies and practices for our retail facilities. We will constantly review the strategies as we roll out our asset enhancement programme which will take into consideration each asset's potential for revitalisation. Through renovation and repositioning of the centres, our asset enhancement programme offers an opportunity to reinforce the branding.