Asset enhancement is a key element for improving the shopping environment and service to customers and tenants, and returns to unitholders. The communities we serve also benefit as our properties are enlivened, job opportunities created and more customers attracted to our centres for local shopping.
The enhancement of physical structures, trade mixes and customer services enables us to maximise the potential of our properties. According to surveys conducted by The Hong Kong Polytechnic University, overall customer satisfaction ratings jumped by over 60% following enhancement projects at our properties. In addition, more than 80% of customers interviewed voiced support for similar enhancement work at other properties of The Link.
As a result of this positive feedback, we have expanded the programme to more shopping centres, which are currently in various stages of renovation. Our aim is to enhance the business environment for tenants and customers by optimising the quality of the shopping centres and trade profiles thus providing a wider range of shopping and dining choices, in addition to those upgrading and improvement works for barrier free access and fire safety provisions.