General

	When was The Link Management established?
	The Link Management was incorporated in February 2004. As at 31 March 2011, the portfolio consists of properties with an internal floor area (“IFA”) of approximately 11 million square feet of retail space and approximately 80,000 car park spaces. The Link REIT was listed on the Stock Exchange of Hong Kong on 25 November 2005, as part of a divestment exercise by HKHA. 100% of the units of The Link REIT were sold at the Initial Global Offering. The Link Management has since changed from a HKHA's subsidiary to the manager and a wholly-owned subsidiary of The Link REIT. The Link REIT beneficially owns the divested properties and boasts a sizeable unitholder base comprising solely private investors.
	Does Hong Kong Government or Hong Kong Housing Authority (HKHA) hold any interest of The Link REIT or The Link Management, or participate in their operations?
	Hong Kong Government or HKHA does not hold any interest of The Link REIT or The Link Management, or participate in their operations.
	How do you increase visitor flow of the shopping centres?
	Taking into account the unique characteristics of individual retail facilities, we are gradually rolling out a host of measures to: - enhance trade mix to meet residents' daily needs and complement their lifestyles - raise the quality of our customer services  - increase the attractiveness in physical appearance with value-adding asset enhancement works  - improve the overall shopping atmosphere by organising a variety of publicity and promotional activities   By enhancing our facilities' overall appeal, these measures will benefit shoppers, tenants and unitholders alike.
	How do you maintain close communication with various sectors of the community?
	We ensure close communication via different channels to listen to views, engage stakeholders in dialogues and take follow-up actions. Our contact information can be found here.
	How do the shoppers benefit from your operational strategy?
	We aim to offer inviting shopping experience by introducing more choices, better quality and innovation. - More choices: bring in new tenants and improve tenant mix in a way that fit the lifestyles of a wide spectrum of shoppers - Better quality: improve the quality of our facility management and customer services - Innovation: enhance our retail facilities' overall shopping ambience by upgrading facilities and organising publicity and promotional activities